Who We Are

A group built by its own members

United Buyers Group® (UBG®) is dedicated to the fireplace and outdoor living industry. We unite a network of 400+ specialty fireplace and outdoor living stores, as well as chimney professionals, across the United States and Canada. Formed in 2000, UBG has grown into the largest group of its kind representing independent businesses specializing in fireplaces, BBQ and outdoor living.

UBG is aligned with many of the best manufacturers and service providers in the industry. We treat our partnerships with suppliers as central to the success of the group and of our members, which is why we work just as hard to help our supplier partners grow their own market share.

Our coverage of North America’s rural and urban markets gives those suppliers something rare: products professionally represented, sold and installed in homes on both sides of the border. And the combined volume our members generate earns them exclusive benefits that no single store could negotiate, while giving our partners the support of the largest group of quality independent retailers in North America.

Our Members

UBG members are the premier specialty stores serving the fireplace and outdoor living industry. They carry the best selection of fireplaces, inserts, stoves, BBQ grills, patio furniture and related accessories to be found anywhere in Canada and the United States.

We accept membership applications from professional business owners who have more than a storefront: a showroom open to the public, years of experience, and a strong reputation in their local market. Every member puts that knowledge and expertise to work for the homeowner from end to end — choosing the right hearth or grill appliance, installing it properly, and standing behind it afterward.

Our Core Values

We Listen
We Care
We Connect
We Deliver
We Lead

Our Core Focus

Unite

independent retailers who are stronger together than apart

Facilitate

the relationship between members, supplier partners and UBG

Elevate

both sides of that relationship, so everyone reaches their full potential

Our Mission

UBG strives to unite specialty fireplace and outdoor living dealers so they can increase their profitability, secure unique protected product lines, and belong to a group of passionate dealers who care about each other and about the industry. We strive just as hard to be the best conduit for select supplier partners to connect with the finest dealer network in North America, helping them bring their products to market, gain share and grow.

We aim to elevate members and supplier partners alike, through relationships always built on honesty, mutual trust and respect. Combine that with high-quality products and we believe the sales follow. Facilitating the triangular relationship between supplier partners, members and UBG creates a synergy in which all three prosper far more than any of them could alone.

Our Vision

To unite a network of independent business people, elevating one another to achieve everyone’s full potential.

UBG in the press

Members and supplier partners gathered for the Buyers University Summit group photograph
Hearth & Home, 2018

UBG: helping dealers to compete and partners to grow

Put together a group of dealers who want to be more competitive and more profitable in their markets, and you have a buying group — make that 400+ stores throughout North America. Now add dozens of top fireplace, grill and patio furniture manufacturers and service providers, and you have United Buyers Group.

Join the network

You run a specialty store

Territories are still open. Tell us about your business.

You manufacture or supply

One relationship, 400 showrooms.